Introduction

Braga Brothers, a leading exterior home improvement contractor operating across New York, New Jersey, and Pennsylvania, has experienced a transformative shift in its business operations and profitability since partnering with Momnt for customer financing. Led by owner Lucas Braga, this case study explores how Momnt's innovative financing solutions empowered Braga Brothers to overcome significant sales challenges, boost revenue, and enhance customer satisfaction, particularly within its high-income, high-net-worth client base.

Navigating the High-End Market Challenges

Established in 2020, Braga Brothers specializes in a comprehensive range of exterior services, including roofing, siding, windows, doors, decks, and gutters. Prior to integrating Momnt, the company faced a persistent hurdle: being perceived as the "highest price contractor." This often made sales a strenuous process, leading to flat cash flow despite the quality of their work. Customers were hesitant to commit to large, upfront expenses, even for necessary home improvements.

Momnt: The Catalyst for Growth

The turning point came when Braga Brothers identified the need to offer more flexible payment options to their discerning clientele. They sought a financing partner whose operational ethos aligned with their own commitment to excellence. Momnt proved to be that partner, becoming the primary financing solution in 2023.

The impact was immediate and dramatic. Braga Brothers transitioned from having only 7% of deals financed to an astounding 80%. This shift fundamentally altered their sales approach; instead of a "hard sell" on price, they could now lead with attractive financing options. This strategic change had a profound effect on their average ticket size, which soared from $23,000 to $37,000 within a year - an impressive 62% increase. The increased ticket size directly translated into a substantial increase in profit.

Transformative Business Outcomes

The introduction of Momnt financing triggered a domino effect of positive outcomes for Braga Brothers. Improved cash flow became a cornerstone, enabling the company to stabilize its finances and invest in growth. This newfound stability allowed for significant team expansion, increasing their workforce significantly. Lucas Braga emphatically states that Momnt has made them "a lot of money," highlighting several key metrics:

• Revenue and Profit: Direct increases due to higher average tickets and improved margins.
• Operational Efficiency: One-call close rates surged to 95%, making the sales process more efficient and increasing the capacity to schedule more projects.
• Scalability: The enhanced cash flow and sales efficiency provided the foundation for scaling the team and taking on approximately seven jobs simultaneously, covering a diverse range of exterior projects.

Beyond the numbers, the partnership fostered an environment of indirect benefits, leading to a healthier pipeline and accelerated project scheduling.

Unwavering Support and Customer Appreciation

Lucas Braga attributes their choice of Momnt not just to the financing product itself but to the unparalleled support they receive from the Momnt team. He emphasizes the intimate and caring support, stating there's "no price we can pay for a service like" the responsive and dedicated assistance they receive.

There's no price we can pay for a service like the responsive and dedicated assistance Momnt provides. - Lucas Braga, Owner Braga Brothers

Braga Brother’s customers, too, have embraced Momnt. They appreciate the relief from using "rainy day funds" for unexpected repairs and the flexibility for proactive remodeling projects. The platform's ease of use, informative welcome calls from Momnt, and features like Autopay have garnered overwhelmingly positive feedback. This level of customer satisfaction further strengthens Braga Brothers' market position.

Outcome

In essence, Momnt financing didn't just provide a payment solution for Braga Brothers; it provided a strategic advantage, transforming their sales process, fueling exponential growth, and fostering deep appreciation from both their team and their high-value customers.