For decades, the American Dream was synonymous with moving. Families would buy, sell, and upgrade as their lives evolved. In 2026, we are witnessing a significant shift in that narrative. High home prices and the persistent lock-in effect have created a new reality for millions of households.
Current data shows that more than half of U.S. homeowners are holding mortgage rates below 4%. With new loans hovering in the low 6% range, the decision to sell has become economically irrational for many. Rather than trading a low-cost loan for a higher-interest mortgage, Americans are choosing to reinvest in their current properties.
This shift has birthed the renovation economy. The U.S. home improvement market is now projected to approach $688 billion by 2029. This growth is driven by demand for high-return projects like kitchen remodels, roofing, and energy efficiency upgrades. For these homeowners, the path to upward mobility now begins at the kitchen table rather than at a real estate office.
In a recent featured article, our CEO, Tom, discusses how this structural shift is stress testing the nation’s credit infrastructure. He notes that the renovation economy only works if homeowners have access to transparent, real-time financing. Traditional lending models were not built for the speed of modern home improvement.
Momnt is proud to support this transition by providing the embedded lending tools that contractors and homeowners need. We believe that when financing is clear and accessible, it empowers families to invest in their most valuable asset with confidence.
You can read the full analysis of the renovation economy and Tom’s insights on the shift in consumer credit at the link below.
Blog Tags
